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Most companies are poor on LinkedIn. Poor in impressions. Poor in followers. Poor in replies. And — the one that actually matters — poor in pipeline.
The platform isn't dead. Most companies just run it wrong: lurking, posting job openings only, posting on the corporate page but never from exec profiles, posting consistently but sending zero DMs.
This guide is the complete system I run for my clients: 6 stages that feed each other, over and over, until LinkedIn becomes the best B2B fishing hole your business has ever had.
What's inside
- Stage 1: Optimize — treat your page and exec profiles like landing pages (they are)
- Stage 2: Connect — 200 targeted connection requests a week, and who to send them to
- Stage 3: Create — content that makes prospects check your profile
- Stage 4: Message — human DMs that get 25–35% reply rates
- Stage 5: Close — moving conversations to booked calls (139 DMs → 22 calls for one AI startup)
- Stage 6: Repeat — the daily 40-10-1 system
- Bonus: Mindset + the warnings that keep the wheel turning
