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DMs are where LinkedIn actually pays. Impressions are nice. Followers are nice. Booked calls pay the bills.
This is the exact 7-step DM process I use for myself and my clients — the one that starts real conversations with cold prospects and turns roughly 10% of those conversations into sales calls.
What's inside
- The 7 steps, in order, with real examples
- Why pitch-first DMs die (and what to send instead)
- How to qualify without interrogating
- The handoff: moving from DM thread to booked call
